Martin Froelich
Chief Executive Officer
20 years of financial expertise.
Martin is an influential professional with a rare blend of expertise in engineering, finance, and real estate valuation. With a background in electrical engineering and a master’s degree in finance, he has dedicated his career to advancing real estate analytics, product design, appraiser training, and increasing public awareness of property tax valuation.
Martin began his career as an Electrical Engineer, developing a strong foundation in analytical thinking, system design, and innovative problem-solving. In real estate, he has shifted his focus to leading and mentoring analysts and appraisers, valuation product design and designing educational courses centered on valuation principles.
At the intersection of mass data, predictive analytics, and system design, Martin launched his latest venture—Assessorly.com. Designed for both the general public and institutional investors, Assessorly.com is a specific tool with wide-ranging applications that bring greater transparency and affordable assistance to the property tax and valuation space.
A passionate advocate for consumer education, Martin is committed to empowering individuals with the knowledge they need to navigate real estate taxes and valuations confidently. Through workshops, seminars, and digital platforms, he simplifies complex valuation concepts, enabling consumers to make more informed decisions about their property obligations.
Today, Martin continues to drive innovation in valuation practices and lead educational initiatives that serve both industry professionals and the broader community.